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Chapter 6: Positive
Synthesis
The findings derived from
primary research clearly indicate that personality questionnaire has a
certain degree of reliability. The use of this instrument in hiring and
appraising employees can also result to several other advantages.
Nonetheless, the downsides of this tool affect its reliability level. In
this chapter, more literatures and case examples are discussed in
connection to the obtained findings from the survey. This chapter will
focus on the quality, advantages and disadvantages of personality
questionnaires.
Quality
The obtained findings from the survey indicated that the reliability of
personality questionnaire lies considerably on its known ability to
determine personal attributes of an individual or applicant. Aside from
this, the instrument is also reliable for companies that intend to hasten
their hiring processes. Literatures had indicated that these reliability
factors of the personality questionnaire are supported by the personality
standards used to interpret the test results. Through these standards,
personalities can be identified easily and rapidly. A number of researches
had already verified the usefulness of personality questionnaires in
identifying various personal attributes and its important role in the
recruitment practice. For instance, the ability of a personality
questionnaire called the Five-factor model in defining job-relevant
personality traits such as customer service orientation, proactivity and
integrity has long been recognized. The validity of personality
questionnaires within occupational setting had also gone through large
meta-analyses where researchers were able to conclude that job-related
personalities can be used to predict an individual’s job performance
aspects (Tett, Jackson & Rothstein, 1991; Barrick & Mount, 1991).
The reliability of personality questionnaires is also supported by a
myriad of tried and tested tests used for identifying the personal
attributes of the applicants. In a study done using New Zealand companies
as sample, the researchers concluded that a considerable number of these
organizations use personality tests in their employee selection processes
for non-management positions, management positions or both (Keelty,
Macdonnel & Taylor, 2002). Among the most commonly used personality test
was Saville & Holdsworth's Occupational Personality Questionnaire (OPQ).
Other selected firms stated other kinds of personality questionnaires
including the 16 Personality Factor (16PF), Myers Briggs Type Indicator,
Adult Personality Inventory, in-house developed tests, the Omnia
Environment Compatibility Rating and the Californian Personality
Inventory. Some organizations however were not aware which type of
personality tests is used for their hiring procedures as the selection is
carried out by an external consultant.
In order to
understand the role of personality standards in the employment of
personality tests, certain examples can be taken into consideration. In
the United States, the Myer-Briggs Type Indicator (MBTI) is the most
common personality questionnaire used by companies. This questionnaire
attempts to relate an individual’s personality with one of 16 types based
on four main traits. During the 1940s, Katharine Briggs and daughter,
Isabel Briggs Myers invented the test based on the original ideas of Carl
Jung. While Jung divided personalities into eight different types, Briggs
and Myers expanded these categories; thus, a total of 16 profiles are now
used for the test.
The personality test is
basically comprised of 25 questions that aim to identify the person’s
style and preference within four dimensions. The first dimension is
between extroversion and introversion. This dimension mainly categorizes a
person based on the source of his energy. For instance, extroverts derived
their energies from the outside world, whereas introverts obtain their
energies internally in the form of emotions, ideas and impressions.
Stereotypical images of extroverts (talkative) and introverts (quiet) are
not enough to define these dimensions. This is because once extroverts
have been with people long enough, they have enough energy to be by
themselves. In the same way, introverts can be quite talkative in social
settings once revved up (McGarrity, 2003).
Sensing and
intuition is the focus of the second dimension. In this case, people
categorized as sensors that see what is in front of them; they have a keen
sense for catching details and facts. Moreover, they are more interested
in past or current events rather than those that will happen in the
future. On the contrary, people who are intuitive are those that could
pick up on the realities of relationships that surround them. They are
quick to realize the wider implications of complex matters or
explanations. The third dimension is concentrated on thinking and feeling
personalities. In this case, the aim is to determine whether the
individual is generally ruled by emotion or by reason. Those who are
considered as thinkers prefer to be detached, analytical and logical when
subjected to a decision-making process. They are basically driven by
objectives and are more after clarity and justice. On the other hand, the
decisions made by feelers are typically influenced by their emotions and
interpersonal involvement in the situation, making decisions more
subjective (McGarrity, 2003).
Finally, the
fourth dimension is focused on judging and perceiving qualities of an
individual. The judges are the types of people that are very organized,
neat and on time. They are the ones who want everything planned ahead of
time. The perceivers on the other hand are not as organized as the judges;
however, they have a very flexible personality, enabling them to deal with
unexpected turn of events. They are very spontaneous and do not plan
things in advance. They are not affected either if things do not go as
planned. In terms of formulating decisions, both personalities are also
different. The judges tend to be quick in making decision and often stick
to their initial conclusions; perceivers on the other hand would rather
keep their alternatives open as they find it very difficult to make
concrete decisions right away (McGarrity, 2003). Through this personality
standards HR staff can easily analyze the answers of the applicant and
determine whether he or she can comply with the requirements of the job.
Advantage
One of the
identified advantages of employing personality questionnaires is its
ability to identify the applicants’ personal attributes in relation job
being offered. Major companies such as Hewlett-Packard, Pepsi and Sara Lee
have made use of personality questionnaires for hiring and management
training; the companies themselves confirm that this HR instrument is
capable of discovering important employment issues such as the applicants’
experience and credentials. Moreover, as the companies are able to assess
the applicant’s aptitudes, character and weaknesses, they are able to
assign them to job positions where they are likely to excel and succeed (Frieswick,
2004). Other than hiring, these companies are also employing personality
questionnaires for the training and development of the employees. This
function of the personality questionnaire is said to be an important key
in enhancing executives and staff that lack certain social skills. Through
personality tests, the company is able to give the right feedback that
will encourage them to strive harder.
The
multi-functionality of personality questionnaires is yet another important
advantage of this HR instrument. This feature also enables the flexible
nature of personality tests. Recruiting employees is perhaps the most
popular purpose of personality questionnaires. As stressed by a manager of
a recruitment agency, the use of personality tests allows them to find
diamonds in the rough. The recruiters do not initially ask applicants to
undergo the test for recruitment. Usually, recruiters would screen
applicants; once the applicants pass the initial screening, recruiters
will use the personality tests to verify their instincts. In this case,
the tests are used to ensure that the judgment of the HR professionals is
correct; this feature is then how personality tests can be used for
selection, development as well as retention (Krell, 2005).
Recruiting will
not be effective if the applicants do not fit to the position being
offered. In this case, personality tests are also useful for finding
employees with the credentials that suit the job. In some cases, companies
use personality questionnaires not to establish a personality pattern
within the company but to ensure that each employee can give their best
performance to their respective job assignments. Personality
questionnaires are also useful in gauging the comfort level of the
applicants with job; at times, assessing attitudes of potential applicants
can be helpful in adjust the job requirements and responsibilities in
order to establish a better match (Krell, 2005).
In other companies,
personality tests are used not only to strengthen but also to diversify
their hiring process. In a group of executives for example, balance should
be observed in terms of personalities. Thus, rather than creating a team
that is dominated by growth-minded members, executives with personalities
that can manage the team should also be included; in this way, a
department is not congested with leaders or any other single type
personalities. Through a diversified and balanced workforce, companies
have higher chances of overcoming future challenges and achieving greater
progress (Krell, 2005).
The employment
of a diverse workforce and its advantages has been supported by several
literatures. Despite the many issues and problems related to workforce
diversity, literatures claim that this is an important element of an
effective organization as well as provides several advantages (Benibo,
1997). According to Dobbs (1996), the recruitment of a highly diverse
workforce is very useful as it provides the organization a larger pool of
skills and talents. This also increases the opportunity of the
organization to hire employees that are highly appropriate for specific
company needs and requirements. In actual company operations, workforce
diversity can also help in generating a multitude of useful ideas for
decision-making. In other words, workforce diversity broadens the
company’s perspectives and increases its options for developing decisions.
Cox (1991) noted that the quality of decisions is significantly improved
through workforce diversity.
For companies who intend to
operate globally, workforce diversity is an important factor. In the
marketing aspect, success is more attainable if diverse employees will
conduct marketing efforts to ethnic minority and foreign communities (Cox,
1991). Moreover, using locals to handle some of the activities in the
organization can help in developing more appropriate international
strategies. In general, diversity in the workplace can help organizations
in adapting to the challenges of global operations (Benibo, 1997).
According to Lockwood (2005), the ability of workforce diversity to
combine different perspectives, ideas and cultures together is an
important asset that brings forth creativity among the employees.
Specifically, the differences in the employees’ experiences, views and
education all contribute to the formation of mixture of ideas, allowing
the formation of innovative solutions. As this helps in improving
organizational performance, some organizations have become increasingly
interested in developing a diverse workforce. Sonnenschein (1999) has
stated that creativity and innovation is achieve in diversity as
differences in way of doing and looking at things enable the formation of
something that is unexpected. Through this, creativity from workforce
diversity will be able to develop products or services that would both
please and surprise customers. From this perspective, it becomes apparent
that while diversity can result to difficulties, it also opens several
avenues of opportunities.
If the company matches the
job with the applicants’ personality also help in reducing the turnover
rate within the company. Through this advantage, companies are able to
reduce hiring and training costs. There had been actual cases where
companies were able to achieve reduction in employee turnover rate. In an
article written by Dina Berta (2002), the author focused on citing various
American restaurants that use personality questionnaires and were able to
achieve significant reductions in their employee turnover rate. One of
these food establishments was Garcia and Pepperoni Grill; its management
uses personality questionnaires in screening the applicants. According to
the company’s human resource director, with the help of the personality
tests, management turnover in the company has dropped from 46% to 25%.
Aside from the reduced turnover, the HR director also noted that
personality tests are advantageous as it improves management training
efforts. It also makes the company more selective with the employees that
it hires, ensuring that all applicants who passed fit in the organization.
The respondents of the
survey stressed that personality questionnaires does not only reduce the
costs due to turnover, but the employment of the test itself is relatively
cheaper as compared to other HR tools. Initially, the utilization of
personality questionnaires can be both tedious and expensive. However,
with the use of internet, computer programs and various communication
technologies, the process of taking the test as well as interpreting the
results have significantly improved. One of the American restaurant
operators who have described the old process of using personality test was
Doug McKendrick, co-operator of a steak house located in Atlanta (Berta,
2002).
The entrepreneur noted that
managers before used to send in personality questionnaires through mail;
the response of the applicants will arrive usually after a week. This is
then the only time when the employer will make a decision to employ the
applicant or not. In reality, applicants do not have a long time to wait
for companies’ replies regarding their application. They would usually
refer to look for jobs continuously until they are hired (Berta, 2002).
Thus, if potentially good applicants will apply for companies with faster
and more efficient hiring procedures, other companies will lose valuable
assets.
Nonetheless, the old
procedure of giving out personality questionnaires is long gone. Nowadays,
companies integrate computer programs and technologies to make the process
faster and easier, both for the HR personnel and the applicants. This
development then allowed organizations to avail a cost-effective tool for
employee recruitment and selection. In the McKendrick’s Steak House for
instance, the food establishment uses a program known as CheckStart in
order to screen their applicants through personality assessment.
The CheckStart program can
be loaded easily to the companies’ computers or websites. The applicants
on the other hand can accomplish the test through the computers and
accomplish them within 15 to 30 minutes. The program can then easily
present the results in tables with analysis; questions related to the
applicant’s results are also provided to guide the interviewer (Berta,
2002). The integration of computer technology in administering personality
questionnaire also supports the respondents claim that this tool is also
easy to use.
It has been stated by the
selected respondents that personality questionnaires are also advantageous
as it helps bring the employees together and prevent conflicts. According
to Krell (2005), personality tests allow the concept known as onboarding
where new employees are given the opportunity to become comfortable with
their new work environment and colleagues. Through personality assessments
managers are able to led both existing and new staff towards change. In
actual application, the company can provide managers with the four
dimensional personality assessments whenever new employees are hired; the
results of their assessment can then be used to understand each
personality type in order to help them adapt change effectively. Through
personality tests, the innate feature of each employee is obtained; this
can be helpful in resolving and preventing conflicts. In particular,
personality questionnaires help in depersonalizing conflicts among
employees. The knowledge on individual differences through personality
tests helps employees in understanding each other’s differences rather
than on the conflict itself (Krell, 2005). Through this, good relations
among the employees will be developed and maintained.
The use of personality tests
is also useful for HR managers particularly in helping out line managers
who are to coach their subordinates. By means of personality assessments,
coaches within the company are able to understand the needs and
preferences of their subordinates; better coaching relationships are then
developed through the use of personality questionnaires. If the
subordinates need to be coached, the coaches or leaders should also be
trained.
For this requirement,
personality tests are also useful. In order for employees to be promoted
and developed, companies must consider their potentials, skills and
attitudes. The information on the employees’ personality will then help
employers to determine their potential business leaders. Pitt Ohio
Express, a trucking company in the United States, is focusing on the
personality attributes of the key people the company would need in the
future. This then would help the company develop proper training programs
for potential leaders among its existing employees. Moreover, this can
also help in improving the company’s recruitment standards (Krell, 2005).
Disadvantage
Although
personality questionnaire is a reliable tool and has several advantages,
it also has certain disadvantages, which have been pointed out by the
respondents. One of which is tendency of the applicants to fake their
answers in the questionnaires in order to make themselves more appealing
to the employers. According to software developer, Steve Prelack, the main
downside of personality questionnaires is that they are easily tampered or
manipulated. He himself tried the MBTI test while interviewing some
applicants for a food service company.
He noted that applicants
usually have an idea on what the companies are looking for in applicant
for certain positions; with personality questionnaires patterning ones
answers based on the personality of an ideal employee is not very
difficult to do. The software developer also noted that personality
questionnaires are not exactly adaptable to all types of job
specifications. For instance, it is understandable why personality tests
are given for applicants applying for customer-oriented jobs. However, in
the case of controller positions where skills are more essential,
personality questionnaires become insignificant (Frieswick, 2004).
In the study
conducted by Drakeley (2000), the researcher investigated whether
individuals taking a personality questionnaire can really alter their
scores in the testing. For this study, the researcher chose to use
students as the sample participants. In this procedure, the actual test
scores of the students were compared with their self-estimated scores.
Descriptive statistics and explanations of every personality dimension
assessed were provided. The results showed that students do have the
tendency to overestimate their personality scores. Despite this finding,
the researcher also concluded that the respondents were reasonably good in
predicting their personality test scores.
The analysis also revealed
that the tendency of the students to overestimate their test scores was
because some items in the questionnaire were easy to predict. In
particular, personality factors that relate to sociability and ambition
were the ones that are easy to predict. In terms of school success and
prudence, questions that relate to these factors were not as easy to
foresee. The researcher noted that this finding is probably attributed to
the fact that some personality factors are more commonly discussed among
students as compared to others; for example, the ambition factors is more
commonly discussed than prudence. The researcher also correlated the
tendency of the students to overestimate the test scores with the ranges
included in the questionnaire. The choices in the questionnaire restrict
the students in making the right answers, thus, the tendency to
overestimate the scores increases (Drakeley, 2000).
In the research done by
Hough and associates (1990), the researchers believed that the issue of
applicants distorting their scores in the personality test is not a grave
concern as was initially believed; though, this issue is constantly
debated and investigated. Furthermore, based from the findings of the
research done by Drakeley, it is clear that although there is a tendency
for the applicants to intentionally or unintentionally give the wrong
choices for their personalities, this issue is mostly correlated to the
questionnaire’s quality and validity. If the personality questionnaire
used by the company has not gone through initial tests for validity, it is
likely that the applicants could easily fake their answers.
Although it was not
indicated in the survey results of this study, one of the common
disadvantages of personality questionnaire is its correlation with various
legal issues. In particular, some companies or areas do not employ
personality tests in their hiring or appraisal procedures due to its
tendency to discriminate applicants. Specifically, other critics question
the practice of screening applicants based on their religion, gender,
origin, religion, age and other personal factors; critic claimed that with
personality questionnaires, some employers have the authority to reject
applications that do not meet their personality standards. Aside from
discrimination issues, the personality questionnaire has also been
criticized for its tendency to delve into private matters that do not seem
to help the hiring or appraisal process (Frieswick, 2004; O'Meara, 1994).
These disadvantages, while observed in some personality questionnaires can
be addressed. In order to avoid these problems, the company using the
personality test must ensure that the questionnaire has been validated.
Moreover, the companies must ensure that the items in the questionnaire do
not have any discriminatory effect to the applicants, especially among
minorities.
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